About the
project
ITW Reagents
The companies Panreac Quimica SLU (Spain) AppliChem GmbH (Germany) and Nueva Chimica (Italy) merged to create ITW Reagents. At Omatech, we developed their web which captured the new corporate image. We created a graphic design based on simple shapes and the logo colors. We structured the data into side pull-down menus and visual tabs that contain essential information and make navigation intuitive. We reinforced usability of the site with an advanced search engine that filters different attributes.